The Handbook of PLS (Partial Least Squares) & Marketing represents a comprehensive overview of PLS methods with specific reference to their use in marketing and with a discussion of the directions of current research and perspectives. The handbook covers the broad area of PLS methods from regression to structural equation modeling, from methods to applications, from software to interpretation of results.
The handbook features papers on the use and the analysis of latent variables and indicators by means of the PLS Path Modeling approach from the design of the causal network to the model assessment and improvement. Moreover, within the PLS framework, the handbook addresses, among others, special and advanced topics such as the analysis of multi-block, multi-group and multi-structured data, the use of categorical indicators, the study of interaction effects, the integration of classification issues, the validation aspects and the comparison between the PLS approach and the covariance structure analysis. Most chapters comprise a thorough discussion of applications to problems from marketing and related areas. Ultimately, a few tutorials focus on some key aspects of PLS analysis with a didactic approach.