For All Audiences reflects various critical discourses from the art world and other fronts that, over recent years, have called into question the uses and abuses to which the general public has been subjected by market strategies, with an emphasis on revolutionary feminist theorising around the division between the public and the private. Likewise, the show constitutes a critique of sexist content and of other interests, both economic and ideological, that frequently define the shape of these hegemonic spaces. The pieces on display in the exhibition may be considered to be contemporary examples of détournement. In them there occurs a distortion of the world of advertising, of mapmaking, town planning, cinema, writing itself and of all kinds of images and means of communication. And, most important of all, there is a desire to give a twist to the principles of spectacle itself and even to call into question artistic creation and the art market. (Xabier Arakistain)