Angaben aus der Verlagsmeldung

Political Entrepreneurship : How to Build Successful Centrist Political Start-ups / von Josef Lentsch

This book demonstrates how political entrepreneurs – entrepreneurially minded citizens who launch innovative political start-ups – can drive political change. Building on unique insights, rich examples and personal stories of centrist political entrepreneurs distilled from 40 in-depth interviews, the authors guide readers through key stages of political entrepreneurship, and show how to master them. By equally highlighting successes and failures, the book reveals how political entrepreneurs actually go about producing transformative political change. In light of the populist challenge and the decline of traditional political parties, the book also offers an entertaining backstage view and first-hand insights into the successes of En Marche in France, Ciudadanos in Spain, NEOS in Austria and other centrist political startups. It provides practical advice on how to learn from and replicate their successes. Political practitioners and other politically interested readers will find a useful theory of Political Entrepreneurship – what it is, how it works, and what its role is in 21st century democracies. Most of all, they will find essential, reproducible tools and methods.