BUSINESS MODEL $COMPASSION, $EMPATHY, $LOVE

Compassion Finance is an alternative financial system designed to prioritize human nature and the human needs. Unlike traditional financial models, which often focus solely on profit maximization, Compassion Finance is compliant with the TRUEHN STANDARD—a framework that ensures financial practices are in line with human nature and the human needs.

FULLY UPDATED THIRD EDITION WITH MORE HEARTASSET STRATEGY COMPANIES INSIDE.